PPC Management for UK Small Businesses: Google Ads & Meta Ads
Get more enquiries and sales, fast. Scentzee plans, runs and optimises Google Ads and Meta Ads that bring in qualified leads at a lower cost per lead.
✔ Free ad account audit ✔ You own your accounts ✔ No long contracts
What Is PPC Management?
PPC (pay-per-click) management is the planning, running and optimising of paid ads on Google and Meta, where you pay only when someone clicks. It brings qualified leads fast. UK agencies typically charge from £300 a month or 10 to 20% of ad spend, and small businesses often start with £500 to £1,500 a month in ad budget.
What Our PPC Service Includes
Everything needed to turn ad spend into enquiries.
Google Search Ads
Appear at the top of Google when people search for exactly what you sell.
Shopping and Performance Max
Product ads and AI-driven campaigns across Google Search, YouTube, Maps and Gmail.
Meta Ads (Facebook and Instagram)
Eye-catching ads that reach the right people by interest, location and behaviour.
Remarketing
Bring back visitors who didn't enquire the first time.
Tracking and landing pages
Conversion and call tracking, plus landing pages built to turn clicks into leads.
Reporting and optimisation
Weekly improvements and clear monthly reports on cost per lead and ROI.
Our 5-Step PPC Process
Transparent, structured and measurable.
Audit
Goals, budget, competitors and existing accounts.
Set up
Account structure, tracking and ad creative.
Launch
Campaigns go live with tight targeting.
Optimise
Weekly bid, keyword and audience improvements.
Report and scale
Monthly reports, then scale what works.
How Quickly Does PPC Work?
A realistic timeline from launch to scale.
| Stage | What to expect |
|---|---|
| Weeks 1 to 2 | Audit, tracking and campaign build. Ads go live. |
| Months 1 to 2 | Data gathered and campaigns refined. Cost per lead starts to fall. |
| Month 3 onwards | Proven campaigns are scaled for more leads at a lower cost. |
PPC Results We Aim For
Typical goals we set with clients. Replace with your real case studies.
+150%
more leads in 3 months (local services firm)
4.3x
return on ad spend (online retailer)
-38%
cost per lead after a landing page and campaign rebuild
Google Ads vs Meta Ads: Which Is Right for You?
Most growing businesses use both. Here is the difference.
| Google Ads | Meta Ads | |
|---|---|---|
| Best for | People actively searching | Building demand and awareness |
| Intent | High: ready to buy | Medium: browsing |
| Ad formats | Search, Shopping, YouTube | Image, video, Reels, Stories |
| Typical cost per click | Higher | Lower |
| Ideal for | Services, ecommerce, local | Retail, hospitality, B2C, leads |
PPC Management Pricing for UK Businesses
Management fee only: ad spend is paid directly to Google or Meta. You receive a fixed written quote after your free audit. Demo prices: edit to yours.
Starter PPC
One platform, done properly.
Ideal for ad budgets up to £1,500 a month.
- Google Ads or Meta Ads management
- Campaign setup and conversion tracking
- Keyword / audience research
- Weekly optimisation
- Monthly report
- Ad spend paid directly to Google / Meta
Growth PPC
Google and Meta ads working together.
Our best value plan, for budgets up to £5,000.
- Google Ads and Meta Ads management
- Remarketing campaigns
- Landing page recommendations and A/B tests
- Call and form tracking
- Dedicated manager + monthly call
- Ad spend paid directly to Google / Meta
Scale PPC
Multi-platform ads for bigger budgets.
For ad budgets from £5,000 a month.
- Google, Meta, Shopping and Performance Max
- Creative testing and new ad copy
- Conversion rate optimisation
- Weekly reporting dashboard
- Quarterly strategy day
- Ad spend paid directly to Google / Meta
PPC Management FAQs
Quick answers for UK business owners.
What is PPC management?
PPC (pay-per-click) management means planning, running and optimising paid ads on Google and Meta so you only pay when someone clicks. An agency handles setup, targeting, tracking and weekly improvements.
How much does PPC management cost in the UK?
UK agencies usually charge from about £300 a month, or 10 to 20% of ad spend. Ad budget is paid separately to Google or Meta and often starts around £500 a month for small businesses.
What is the difference between Google Ads and Meta Ads?
Google Ads reaches people actively searching for what you sell. Meta Ads (Facebook and Instagram) reaches people by interests and behaviour, which builds demand. Many businesses use both.
What ad budget do I need to start?
Most small businesses start with £500 to £1,500 a month in ad spend. The right figure depends on your industry, location and competition.
How quickly will I see results from PPC?
PPC can bring clicks and enquiries within days of launch. Results improve over the first 2 to 3 months as campaigns are optimised.
Do I own my ad accounts?
Yes. Your ad accounts stay in your name, so you keep full control and all data.
What is ROAS?
ROAS (return on ad spend) is the revenue earned for every £1 spent on ads. A ROAS of 4x means £4 in revenue for each £1 of ad spend.
Is there a long contract?
No. Our PPC plans run month to month after the initial set-up, with 30 days notice.
Ready to Get More Leads From Google and Meta Ads?
Get a free ad account audit. We will show you where your budget is being wasted and send a no-obligation quote within one working day.
Get a Free PPC Quote Contact Us